Arturo Global is an e-commerce company that specializes in selling luxury artisan goods from foreign countries. Italy became the first country that the Arturo team would approach. I was hired as the creative director for this project. On two separate trips to Italy, in the cities of Milan, Florence, and Rome, I worked endlessly, gathering thousands of videos and photos that would eventually fill out the content for Arturo’s websites and social media channels. This is undoubtedly one of the heaviest projects I have ever taken upon myself, but also a project I am very passionate about. Over the course of many months, I put in my blood, sweat, and tears to the pre-production, production, and post-production of all the content.
The two pictures below are taken from the introduction and email list site for Arturo displaying content I created.
Below the pictures are some videos I directed, filmed, and edited. The first video is the trailer to the company - giving consumers an idea of what the company is about. The second video is a lookbook video I put together from a photoshoot we had with Italian models in Florence, Italy (I took photos and videos at the same time - very hectic). The last video is an example of a longer form video that focuses on a particular artisan who is a leather-maker (There will be roughly a dozen of them). There will be a link to the official website very soon.