Through a creative agency, I got the opportunity of a lifetime to work with one of the biggest brands in sports apparel of our generation: Nike. I worked on many projects within the city of Chicago, but I will just be showcasing some of the work we produced from the 2019 NBA All-Star Weekend in Charlotte, North Carolina. We were tasked with producing content for Nike Basketball’s Instagram, and a couple of us were responsible for providing an engaging Instagram story recap for each day of All-Star Weekend that focused on the Nike Plus Member’s journey throughout the day.
In order to bring uniqueness to the experience, we decided to utilize POV angles to literally show what the Nike Plus Members saw during All-Star Weekend.
This was the talented group of people I got to work with over the course of 5 days.
Tirelessly running around all over the city of Charlotte, we were able to capture every single event and festivity that occurred during the weekend through a cohesive and very organized schedule and shot-list.